Magical Mushroom Company, the sustainable packaging challenger harnessing the magic of mushrooms, has raised £3m in seed funding to scale its eco-friendly packaging solution. The round was led by Ecovative Design LLC with participation by Dale Vince, founder of Ecotricity – the world’s first green energy company; Robert Del Naja, the renowned activist – artist and musician; and Marcus Watson – an co-founder of Adoreum Partners, who brought 30 investors in.