Livingbridge, one of the UK’s leading mid-market private equity investors, has invested in Venatus, a global advertising technology platform targeting video gaming and entertainment audiences.

Co-founded in 2010 by CEO Rob Gay and COO Matt Cannon, Venatus is headquartered in London with offices in New York, Los Angeles, Sydney, and Seoul. The firm connects advertisers and their agencies with video gaming content and community website owners (“publishers”), giving them access to the hard-to-reach and highly valuable global gaming audience.