A British entrepreneur has seen his company achieve its £500,000 crowdfunding target, giving it the green light to roll-out technology to reduce the 16 million metric tonnes of Nitrous Oxide produced by the US transportation sector annually.

Daniel Mitchell’s company addvantage USA Ltd says the technology, which has already been proven in Europe, can help American haulage companies reduce the diesel consumption of their vehicles by up to 17.6% and reduce NOx emissions by up to 83%. Mitchell is a former Ernst & Young Entrepreneur of the Year and his last company was part of the Virgin Fast Track 100.