Unprecedented volumes of data and advances in AI are transforming the marketing services industry, according to a report released today by leading technology advisory and investment firm GP Bullhound. 

AI and the Services Revolution reveals that investments in marketing-related AI have grown steadily, with $2.5bn of investments in emerging companies in 2018 – and $1 billion invested in Q2 2019 alone. A total of $11bn has been invested in the sector since 2014.