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17th September 2018

Revealed: The factors which most influence angel investors to invest

Angel investment is one of the most notable avenues for capital in the UK. Business angels tend to invest in businesses who are either in the early stages of their growth or in established companies seeking to achieve expansion, in return for equity shares.

Aside from the capital, angel investors offer a wealth of experience and have access to a depth of valuable contacts from a range of industries. Their value is signified by a study conducted by ‘Oxford Economics’, who found businesses that were backed by angels between 2010 - 2015 boasted an astonishing turnover of over £9 billion and contributed £4.5 billion to gross domestic product (GDP).

Interestingly, research conducted by ‘Company Check’ discovered that from 3,000 business owners and entrepreneurs, 38% believed a business plan was the paramount deciding factor in an angel’s intention to invest in a business. After a business plan – they thought sales figures (27%), the founder (15%), business idea itself (9%) and then the economy (8%) were focal in a business angel’s considerations.


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