Goji, the investment manager and platform focused on Direct Lending, today announced it has reached over £100 million in assets on its platform, aiding Goji's mission to open-up the Direct Lending sector to advice. This milestone coincides with Goji becoming a partner of SimplyBiz, the largest adviser-support network in the UK.

Direct Lending is the world’s fastest-growing asset class, yet little of that is advised – it is mostly institutional money or direct investors using one of the large P2P lending platforms. Advisers have been cautious of the asset class, perceived as relatively new and untested, but in light of recent HMRC figures in September 2018, as well as the growing assets on the Goji platform, the tide appears to be turning.