The UK Creative Content EIS Fund has invested in Maze Theory, a digital entertainment studio focusing on the creation and development of immersive entertainment experiences across multiple platforms, including Virtual Reality (VR), PC, Console and Mobile. 

Maze Theory established its reputation with the launch of its first VR game - Doctor Who ‘The Edge of Time’, which launched in November 2019 for PlayStation (PSVR) and Oculus Rift headsets, before also launching on Oculus Quest headsets in January 2020. VR gaming has become more accessible given the advances in technology, alongside the availability of low, medium and high-end devices. The market is scaling rapidly, with significant growth experienced in both hardware and software.