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7th June 2018

GTM III – What doing it right feels like
By Siobhan Clarke, Episode 1

Over the past 3 blogs, we’ve explained:
  1. Mindset for start-up sales 
  2. Set out the key areas to consider in putting together your first GTM
  3. Outlined how to connect with customers as people

Now we’ll hear from the CEO of one of our Portfolio companies – Aimbrain – on how we worked together on GTM and sales strategy that has transformed the way they engage with their customers. The process has helped the company rethink its approach to the core market for its Biometric Identity Platform.

Here, CEO and co-founder Andrius Sutas explains the impact this has had on the business:

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