By Kristina Skindelyte, Blue Oceans PR

Social media waits for no brand. And just like everything internet-related, it changes fast. The Cambridge Analytica scandal, Mark Zuckerberg’s Congress hearings, and the General Data Protection Regulation might have shaken the social media world recently, but the process continues. Social media has developed - and is still developing - in interesting ways. Here are the top 5 trends shaping the social media landscape in 2018.