WatchMyCompetitor (WMC) has secured £2 million in an investment round through Blackfinch Ventures and Praetura Ventures. Blackfinch and Manchester-based Praetura Ventures have both committed £1m investment to the deal.

WMC’s platform enables organisations to automatically monitor competitors, clients, regulators and key partners. The innovative software uses the latest cutting-edge artificial intelligence technology, combined with data analysts’ input to track anything available online, including websites, social media, press and other sources. The service automatically identifies commercial changes such as new product launches, promotions, price changes and organisational changes.