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13th November 2020

Pembroke VCT invests £1m in 'Spotify for art’ Smartify

Pembroke VCTthe venture capital trust focused on building the brands of tomorrow, has made an initial investment of £1 million into Smartify, the app named by New Scientist as the ‘Shazam and Spotify for art’.

Smartify, founded in 2015 by four friends; Anna Lowe, Thanos Kokkiniotis, Nick Mueller and Ron Rijmoet, helps people make meaningful connections with art whilst providing museums with next generation digital technology.

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