Pembroke VCT, the venture capital trust focused on building the brands of tomorrow, has made an initial investment of £1 million into Smartify, the app named by New Scientist as the ‘Shazam and Spotify for art’.

Smartify, founded in 2015 by four friends; Anna Lowe, Thanos Kokkiniotis, Nick Mueller and Ron Rijmoet, helps people make meaningful connections with art whilst providing museums with next generation digital technology.