YFM Equity Partners has boosted its growing portfolio of high-growth technology businesses with an investment into award-winning marketing automation platform, Force24.

Force24 is a cloud-based marketing automation platform that allows an in-house marketing manager to deliver personalised marketing campaigns with Customer Relationship Management (CRM) integration. The platform is already trusted by a number of  household brands including Michelin, Tarmac and BBC Children in Need, to deliver over 900 million marketing emails so far this year, and the business saw turnover leap by 40% from 2018 to 2019, with revenues expected to reach over £3.5m this year despite the economic impact of the global pandemic.