SaleCycle, a high-growth behavioural marketing business whose clients include Tommy Hilfiger and Nike, has received an £11.5m investment from BGF to further scale its operations.

Founded in 2011 by Dominic Edmunds, SaleCycle helps online retailers to increase conversion rates, recover abandoned sales, gain visitor insights and drive customer loyalty through its sophisticated software platform and email remarketing service. Since its inception the business has grown rapidly, delivering £15m in sales to a global blue-chip customer base across Europe, North America and Asia-Pacific.