CRUX, the British-Israeli startup that has developed the world’s first Knowledge Quantification platform, has announced a £1 million seed investment round led by WENVEST Capital, the B2B SaaS venture capital firm, and includes A-Round Capital and Founders Factory.

With an overwhelming volume of information on both publisher and corporate platforms, CRUX’s groundbreaking deep tech supports digital media companies, financial services firms and management consultancies in helping users become more informed and more engaged. CRUX creates unique knowledge journeys around any topic, by measuring users’ knowledge build-up in real time, and directing users to the most valuable content for them.