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30th November 2018 - 0 comments

Fielmann announces multi-million investment in AR leader FittingBox

Fielmann Ventures GmbH, a wholly-owned subsidiary of Fielmann AG, has announced that it has subscribed to a capital increase for a 20% equity ownership stake in FittingBox S.A., the world leader in 3D Try-On solutions dedicated to eyewear. This investment is a decisive step in Fielmann’s digitization strategy. Both parties agreed to keep the financial terms of the transaction confidential.  Marc Fielmann, CEO, Fielmann AG: “With 13 patents, FittingBox is a global leader in 3D Try-On and fitting technology. Through this investment Fielmann deepens its technological partnership with FittingBox.

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