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22nd March 2018

Gorilla in the room raises seed funding from Mercia

Gorilla in the room, a developer of virtual reality (VR) and augmented reality (AR) products for the market research industry has secured a seed investment from Mercia Fund Managers to scale the company’s product pipeline and support its international growth.

Founded in 2016, Gorilla in the room provide researchers with the tools they need to acquire more robust data to predict why and how consumers buy products. The company won the Market Research Society’s “Best Data Solution 2017” for its approach and it currently works with a number of high-profile clients including Ipsos, one of the largest market research organisations in the world, and agencies within multinational advertising group WPP.

 

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