24th September 2019
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The Riverside Company has signed a definitive agreement to invest in German cycling e-commerce specialist Bike24. Bike24’s business focuses on bicycle parts, accessories and clothing, with a strong market position catering to ‘bicycle enthusiasts’ in Germany and across Europe. The acquisition from WiggleCRC is expected to close later this year.
Bike24 has the largest product and brand assortment in the market paired with ample availability and fast delivery; its niche focus and level of expertise result in enhanced website content and customer service. This is Riverside’s second partnership with the company, having made its first investment in 2015.
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