A UK fintech startup founded to make lending fairer and more inclusive has secured new investment to transform how lenders assess creditworthiness, especially for the 16.2 million UK adults currently misjudged due to limited credit history.

Good With, co-founded by female entrepreneurs Gabriela Isas and Ellie Kallis, has developed a pioneering Readiness Score^TM that blends AI, behavioural psychology, and open banking data to give lenders a more accurate, human-centred view of credit risk.