The Insights People, the Manchester-based company which is a global leader in kids, parents and family market intelligence, has secured a £500k investment from DSW Angels, the business angel network focused on UK regional scale-up companies.

The investment will allow The Insights People to boost its international growth and follows its expansion into Brazil, Mexico and Canada in recent months. The company expects to create around eight new jobs in Manchester in the next six months.

The Insights People surveys 200,000 children and parents a year, providing clients with valuable insights into kids' attitudes, behaviours, and consumption. Its award-winning market intelligence and portal enables users to tailor the results to their own requirements to inform their marketing strategy, identify market trends and evaluate return on investment.