Poplar has closed a $2.1million investment, led by Fuel Ventures, to push its ambition to become the world’s leading augmented reality (AR) creative platform. This seed round, which sees Haatch Ventures, Ascension Ventures and Super Ventures also invest, will help Poplar deliver on-demand creation of premium AR and 3D experiences to accommodate the growing demand for branded AR campaigns. Since the pandemic lockdown in March, AR engagement has spiked by 19% as consumers turn to social, web and mobile for alternative ways to engage with retailers and brands.