Holiwise the London-based AI-powered travel agency founded by Swedish entrepreneurs that is transforming how premium travellers plan and book trips, has raised £1.3m pre-seed in an oversubscribed round backed by senior executives from global firms including Bank of America, Barclays, Google, and Goldman Sachs.

The raise was led by Bobby Previti, Head of SSA & Covered Bond Trading at Bank of America, and joined by Ulf Nilsson, Nordics & Eastern Europe CEO at DHL, who is also joining Holiwise's board; Sabri El Jailani and Filippo Zorzoli of Barclays Investment Bank; and Houman Ashrafzadeh, Founder of Padium and Co-founder of Urban Greens.