A new revenue finance company has pledged £20m of funding for online business by the end of 2020.

The revolutionary venture funding firm, Just Capital, provides businesses with up to £1m of funding to help them rapidly scale revenues, via repeatable channels like paid marketing and inventory, without relinquishing equity. 

Unlike equity raises or traditional loans, and in contrast to lengthy pitching and applications, Just Capital uses a speedy, self-serve platform for businesses to request funding. Companies simply link up their online payment processors and ad tools, such as Stripe, Shopify, Facebook and Open Banking and Just Capital uses that data to build a bespoke offer and deal for each business.