A Newcastle tech start-up whose software helps sales staff to find and close new leads has raised £400,000 to further develop its product and expand its team.  Allegrow has secured funding from the North East Venture Fund (NEVF), which is supported by the European Regional Development Fund and managed by Mercia, along with investment from Mercia’s EIS funds and a number of private investors.

Allegrow is a sales automation platform for business to business companies – where generating new opportunities is a top priority. The platform puts sales representatives in touch with key decision-makers in their target industries through data-driven outreach, which allows them to attract more leads and book more meetings.