Manchester-based The Insights Family, a global leader in kids, parents, and family market intelligence, has announced a significant £5.6 million investment round led by BGF – one of the largest and most experienced growth capital investors in the UK and Ireland.

BGF has invested £5 million in the business, with additional participation from DSW Ventures, – the venture capital arm of Dow Schofield Watts, marking a pivotal step for The Insights Family.