Pembroke VCT plc, the venture capital trust focused on backing early-stage businesses led by exceptional founders and management teams, has invested £1 million into VIEVE, the aspirational and purposeful makeup brand transforming the cosmetic landscape, as part of a £5.5 million Series A round. Investing alongside Pembroke VCT are Venrex and Samos (the early stage investors in Charlotte Tilbury), Active Partners and business angels.