Lovehoney, a leading e-commerce retailer, manufacturer and distributor of pleasure products and accessories, and WOW Tech Group, a pioneering provider of premium sexual wellness products, has announced a €1 billion merger and the creation of Lovehoney Group. The newly formed Group will also include Amorana, a fast-growing Swiss sexual well-being retailer acquired by Lovehoney in September 2020. Additional financial terms have not been disclosed.