Blackfinch has invested c.£650,000 in Oxford-based company Cyance, founded in 2007. Cyance helps business-to-business (B2B) clients forecast customer buying behaviour through its predictive analytics software.

Cyance’s pioneering behaviour-based marketing technology platform ‘Nexus’ is an Artificial Intelligence-powered platform for intent marketing. It enables businesses to target their customers with laser focus. Nexus can interpret and understand the behaviour of users browsing over 50,000 partner websites. It detects the digital footprints that businesses are leaving online, allowing clients to accelerate their sales along with their marketing return on investment (ROI).