IW Capital has invested in PlayMoreGolf. PlayMoreGolf is the first flexible golf membership linking individual golf clubs across the United Kingdom under one membership providing an alternative to golfers who may not be able to justify the expense of a full golf membership but desire more choice, more value, more flexibility and more convenience whilst enjoying the benefits of golf club membership. The EIS qualifying investment of £1 million will be used to accelerate growth through the recruitment of additional staff, focused on sales and marketing.