Swipii, the loyalty card app, has secured investment of £1.9m via a funding round led by award-winning Scottish venture capital firm Par Equity.

The latest version of the app removes the need for physical loyalty cards by linking to a debit or credit card and rewarding users with points as they shop at businesses signed-up to Swipii. The app’s original iteration had 1.1m users and its 1,700 affiliated businesses saw up to a 1.5x revenue boost, but it relied on using iPads to track visits only.