The commercial magic of the Spice Girls remains as strong as ever, as Emma Bunton’s ethical baby product business Kit & Kin, was responsible for the fastest raise in Angel Investment Network’s (AIN) 14 year history. It achieved its target of £420,000 in just one week on the UK’s largest online platform connecting start-up businesses with investors.

AIN has revealed more than £1m was offered in total for her eco-friendly nappies, wipes and skincare business but Kit & Kin decided to only accept £420k at this time, an amount which included a key strategic investor.