Independent jewellery company Fenton & Co. has announced its launch into the UK market, challenging the lack of transparency and pricing in the industry. The launch was enabled by a £850,000 seed funding round, led by social impact investor Mustard Seed. Investment was also received via The London Co-Investment Fund, as well as a number of angel investors, including two early investors into Bloom & Wild: Camila Dolan, and Akshata Murty.