Opinium today unveils the Top 100 Most Connected Brands in the UK. Now in its third year, the ranking is the first ever Index to be compiled by exclusively from consumer feedback. Opinium interviewed 6,000 consumers, collated 10,000 spontaneous brand mentions and facilitated 96,000 brand reviews to identify the 100 Most Connected Brands in the UK: those that have succeeded in becoming indispensable to consumers’ daily lives. These brands challenge conventions, build unbreakable bonds and define how consumers interact, whilst remaining true to themselves.