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22nd July 2021

Expanding performance marketing to new frontiers

GP Bullhound acted as exclusive financial advisor to Bliss Point Media on its sale to Tinuiti, a portfolio company of New Mountain Capital.  Bliss Point Media is the largest independent purchaser of streaming/OTT media in America, with over USD500 million in media currently under management. Bliss Point Media uses an algorithmic approach based on proprietary machine learning technology for unparalleled insight and efficiency in the media buying and attribution process. The company helps establish, optimise, and scale TV and streaming video advertising campaigns for innovative direct-to-consumer brands like Fabletics, Instacart, Square, Thumbtack, and Tonal.

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