Mercia backed price management and optimisation company, BlackCurve, has strengthened its leadership team with the appointment of software entrepreneur Martin Fincham as Chairman and Chee Wong, the former COO of Shazam, as Technical Advisor.

This follows a £500,000 investment from Mercia Fund Managers and software entrepreneur and investor, Nick Kingsbury, earlier this year. Since raising the seed round, BlackCurve has continued to bolster its team, expand its client base and make strong progress building out its product, including key integrations with BigCommerce, Magento and Shopify.