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30th April 2021

Natural pet food company raises multi-million investment

Pure Pet Food, a Yorkshire company which manufactures personalised pet food using only natural ingredients, has secured a multi-million pound investment to accelerate its growth.  

The company has raised the funds from Mercia's Northern Venture Capital Trust (VCT) Funds and NPIF – Mercia Equity Finance, which is managed by Mercia and part of the Northern Powerhouse Investment Fund. The latest funding round follows a £2m investment by the Northern VCTs in 2019 and will allow the Cleckheaton-based company to continue to support its ambitious growth plans and development of its software as a service (SaaS) platform and data capabilities.


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