Voxpopme, a Birmingham-based leading video feedback and analytics company, today announced that it has closed a £7.5m Series A1 equity financing led by Origin Ventures, with participation from Mercia Technologies and NVM Private Equity. The Company intends to use the capital to meet the growing enterprise demand for real-time video feedback and to fund further investment in the platform.

Voxpopme’s SaaS platform helps business leaders build great brands, products and experiences with real-time, consumer-recorded video feedback. The impact of video feedback and real, human stories in modern businesses has driven the rapid adoption of Voxpopme, resulting in triple-digit year-on-year annual recurring revenue growth. The platform is trusted by Airbnb, Clorox, Mars Wrigley, Mondelez, and many more of the world’s leading brands.