Passionfruit has raised $4.3m with the support of firstminute Capital and Playfair who lead the round. They are joined by FJ Labs and Portfolio Ventures, along with scouts from Atomico, Accel, and Notion. Additionally supporting the round are founders and early execs from companies such as Stripe, AirBnB, Deliveroo, Turo, Trouva and Workday, plus operating partners from Softbank and L Catterton.