Pembroke VCT plc, the venture capital trust focused on backing early-stage businesses led by exceptional founders and management teams, has today invested £2.5 million into ethical glasses company Bloobloom as part of a £3.7 million fundraise. Investing alongside Pembroke VCT are DMG Ventures and several angel investors. 

Bloobloom successfully launched two London stores in November and December 2021 (based in Carnaby Street and Marylebone High Street) and plans to grow this store network firstly in London before looking nationwide.