An e-commerce software business which allows retailers to sell through multiple online channels has undergone a management buy-in led by an award-winning business leader.

Elizabeth Gooch MBE will now take on the role of CEO of Expandly. The deal, which also gives the Milton Keynes-based business access to £750,000 investment to support its further growth, was backed by a group of private investors; as well as existing investor the MEIF Proof of Concept & Early Stage Fund, which is managed by Mercia and part of the Midlands Engine Investment Fund (MEIF); and the government’s Future Fund.