The Development Bank of Wales has invested £250,000 in Yimba, a fintech multimedia and marketing platform enabling banks to differentiate their mobile wallet offering and generate new consumer insights through advanced technology.

The investment, which is also expected to generate over 50 new fintech jobs, will accelerate Yimba’s capabilities to help banks and fintechs improve the customers’ experience with personalised payment cards and digital wallets, enabled by its technology platform that provides connection to the ‘closed’ digital payment network.