BEAT81, one of the fastest growing fitness tech companies in Europe, has raised a €6.4m Series A funding round, led by EQT Ventures. The company will use the investment to continue to help people build physical and mental strength via BEAT81’s systematic approach of training smarter with technology and within a supportive team.

BEAT81 combines high-intensity group training, motivational coaching and heart rate technology to ensure people hit their fitness goals, fast. The heart rate sensor worn during each workout shows people exactly how their heart is responding to every squat, sit-up and sprint in real-time. This is where BEAT81’s name originates from. People’s optimal training zone is at least 81% of their maximum heart rate and when they BEAT81 they maximise the fitness benefits.