ghd and Cambridge Wireless have announced a partnership that brings a new form of accelerator to the technology start-up scene. The ghd Innovation Hive will contribute to the design of the next era of beauty and hair electronics, and the call for start-ups, scale-ups and SMEs to enter is now open.

“ghd is the best known hair styling brand in the world whose successful entrepreneurial heritage led to an acquisition by the third largest global beauty company, Coty,” says Abhi Naha, Chief Commercial Officer at CW. “Now, with the support of the CW community and the upcoming generation of technology entrepreneurs, ghd is entering the connected devices market, and they are offering an unmissable opportunity for start-ups to contribute to the next stage of a massively successful product line.”