Glimpse Protocol, the startup that delivers accurate digital ads with zero data disclosed, has announced a £1.3 million seed investment round with participation from Force Over Mass Capital, angel investors Simon Franks (Lovefilm) and Eric Salama (former CEO of Kantar), and with added support from Innovate UK. 

Glimpse Protocol’s privacy-preserving ad platform increases value and reach for an industry that is undergoing a once-in-a-decade period of disruption driven by privacy. Established mechanisms for tracking consumers across the web are being ruled illegal in a wave of global privacy legislation, and by the end of 2021, they will become technically impossible when Google removes the third-party cookie.