Haatch Ventures and Wealth Club have led an investment round of £1.67 million into Advanced Commerce, alongside other private and institutional investors.

Advanced Commerce is a provider of merchandising software for small and medium-sized online retailers. The platform, GrapheneHC™, helps retailers arrange their products on their websites to maximise results, the e-commerce equivalent of arranging shelf space in a physical store. This can help convert browsers into buyers, reduce bounce rates by taking customers to the products they are looking for, plus optimise up-sell or cross-sell opportunities – driving online revenues, higher order values, and lower returns and cancellations.