Worcestershire-based Sustainable bag-in-box wine brand, When in Rome, has secured £375,000 from the Midlands Engine Investment Fund (MEIF) West Midlands Equity Fund, managed by Midven (part of the Future Planet Capital Group).  Having already secured listings with Waitrose, Ocado and Amazon, the MEIF funding will allow When in Rome to accelerate its growth by upscaling its marketing activities and expanding distribution. The investment also supports three key hires and two contractor roles.