Piper, the leading specialist investor in consumer branded businesses, has led a £15m investment into Bloom & Wild, the online flower gifting brand that is disrupting Europe’s £14bn fresh cut flower market.

Founded in 2013 by Aron Gelbard and Ben Stanway, Bloom & Wild has transformed the online flower gifting market, pioneering the concept of ‘letterbox flowers’. Its offering allows customers the ability to gift beautiful, high quality, long-lasting, fresh flowers in a convenient slim box that fits through the receiver’s letterbox. More than 50 million flowers have been shipped to date across the UK, France and Germany. Piper’s investment will fuel further growth for the business which has doubled its revenue year on year since 2016 and is set to do so again this year.