Reality Zero One has secured £285,000 investment from startup funders and private investors  including the British Robotics Seed Fund, Startup Funding Club, and the London Co-Investment Fund.  The funidng will enhance its new digital reality capture platform. The tech makes it easy to capture ultra-high-definition 3D versions of real-world objects for use in any virtual or augmented-reality application.

With the virtual/augmented reality market predicted to hit $215 billion dollars by 2021 and an estimated ten billion commercial and cultural objects ripe for conversion, potential demand for the tech is huge. However, the high cost and difficulty of mass 3D capture has put potential users off - until now.