ROI has secured a £3m investment from BGF, the UK and Ireland’s most active investor in growing businesses, to support its expansion into 12 cities across the UK and Europe. ROI is a lead generation technology company which allows small businesses to rent a highly optimised website which attracts more leads and ultimately boosts sales for these companies. ROI’s innovative proposition has had success in the home improvement and maintenance sector and is scaleable across different geographies and sectors.