Stuffstr, the game-changing solution to consumer waste, has raised a total of $2.9 million in its seed funding round, led by Mustard Seed, with co-investors adidas Ventures and London Co-investment Fund.

adidas’ investment comes on the back of including Stuffstr in its sports accelerator program, Platform A, which launched in January at Station F in Paris.  It also aligns with adidas’ FUTURECRAFT.LOOP vision for sustainability, which aims to end the concept of “waste” entirely.