Pure Pet Food, the award-winning manufacturer of dehydrated and freeze dried pet food has secured a £2m investment from NVM Private Equity to accelerate its plans to make healthy choices for pet owners easy and accessible. Their low processed natural recipes have become the go-to option for pets suffering with a range of ailments and sensitivities. The innovative Yorkshire based company formed by childhood friends Mathew Cockroft and Daniel Valdur Eha has quickly grown from a tiny business which started life in Daniel’s kitchen, to a brand that is now sold around the world and in major retailers such as Pets at Home.

Funds advised and managed by YFM Equity Partners, the specialist private equity fund manager have backed a significant investment into Frescobol Carioca Limited.

Startup Funding Club has invested £100,000 into luxury lifestyle media brand The Jackal. 

Private investor Rcapital has completed a Franchisee-led Buyout of Cash Generator, a successful and well established retail business, focused on being the first place customers come to sell and buy second hand items.

Maven Capital Partners has led a £7 million investment in Northumberland based AVID Technology Group (“AVID”), a leader in the manufacture and design of components for electric and hybrid vehicles for an impressive blue-chip customer base.

The deal is led by Maven’s VCTs together with the North East Development Capital Fund, supported by the European Regional Development Fund and managed by Maven, and from AVID’s existing shareholders NVM Private Equity and Downing Ventures. The funding will enable AVID to increase production volumes of its current component product range and enable the firm to invest in further development of class leading electric motors, power electronics and battery systems. 

Swipii, the loyalty card app, has secured investment of £1.9m via a funding round led by award-winning Scottish venture capital firm Par Equity.

The latest version of the app removes the need for physical loyalty cards by linking to a debit or credit card and rewarding users with points as they shop at businesses signed-up to Swipii. The app’s original iteration had 1.1m users and its 1,700 affiliated businesses saw up to a 1.5x revenue boost, but it relied on using iPads to track visits only.

Investors have pumped £300,000 into the company behind operations and issue management software used at golf’s Ryder Cup and athletics’ European Championships.

The funding for Glasgow-based Raven Controls is coming from business angels David Fletcher, Malcolm Jones and Clark Wilson.

The cash will be used to create up to five jobs at the company, adding to the teams in house development capability in addition to growing Raven’s sales and marketing.

Edge Investments, the leading creative industries specialist, has invested £3.5m into Festicket, the world's largest platform for music festival experiences, headquartered in London.  Edge’s investment follows a pivotal year for Festicket, which closed the year with an earlier series D funding round led by transatlantic venture capital firm Beringea.

Festicket partners with festivals to provide standard and VIP packages that combine accommodation, transfers and admission for festivals worldwide – creating a complete and hassle-free one-stop shop for festival-goers. It has four additional offices in the EU and US.

Startup Funding Club (SFC) has recently closed an investment into state-of-the-art eBike company Swytch Technology in an SFC-lead round of £800,000 coming from various entities as well as private investors. The funded company produces and sells eBike kits that convert existing bikes into electric power-assisted ones.

Farewill, the UK's fastest growing will writing service has announced it has raised £7.5 million to disrupt the death industry.  The latest capital raise sees further investments from listed fund Augmentum Fintech, Taavet Hinrikus, Transferwise and Tracy Terrill ex CTO of LegalZoom. Other investors include founders of innocent smoothies JamJar, SAATCHiNVEST, dmg ventures, Kindred Capital, Tiny VC And Venture Founders. They join the likes of Alex Chesterman, founder of Zoopla who invested in Farewill’s seed-round.

SimplyCook has announce that it has secured a £4.5m Series A funding from Octopus Investments, allowing it to continue its strong growth trajectory. SimplyCook is a direct-to-consumer subscription-based flavourings and recipe company, supplying customers on a weekly, fortnightly and monthly basis, helping them to cook tastier meals at home. Its meal kits contain recipes, seasonings, stocks and rubs prepared from up to 18 source ingredients.

This series of funding will enable SimplyCook to invest in sales & marketing, continuing to drive its strong growth across the UK, as well as investing further in its technology. SimplyCook chose to partner with Octopus Investments based on its ability to provide flexible capital and experience in successfully supporting high-growth firms.

Cycle.land, the bike sharing marketplace unlocking the assets of unused bikes, has announced that it has raised over £200,000, thanks to its highly successful second equity crowdfunding campaign on Seedrs.